Course Overview
This comprehensive DASA Product Management certification elevates you beyond tactical product ownership to strategic product leadership. While Product Owners focus on sprint-level execution, this course develops your ability to define product strategy, analyze markets, design business models, and manage entire product portfolios. Perfect for senior product managers, heads of product, and business leaders driving product innovation.
Through strategic exercises and executive-level scenarios, you’ll master the art of product leadership: conducting market analysis, defining product vision and strategy, building business cases, managing product portfolios, and driving innovation initiatives. The course emphasizes long-term value creation, competitive positioning, and strategic decision-making while preparing you for the DASA certification. You’ll leave with C-suite ready frameworks for product strategy, innovation management, and portfolio optimization.
Learning Objectives
- Develop and communicate compelling product vision and strategy
- Conduct market analysis and competitive intelligence
- Design innovative business models and revenue strategies
- Manage product portfolios across multiple product lines
- Build business cases and secure executive buy-in
- Drive product innovation and disruption initiatives
- Establish product governance and strategic metrics
- Lead cross-functional teams at the strategic level
- Navigate build vs. buy vs. partner decisions
Topics Covered
- Product Management Framework & Methodologies - Modern approaches to product management
- Product Life Cycle Management - Managing products from inception to retirement
- Product Value Management - Maximizing and measuring product value
- Product Strategy - Developing winning product strategies
- Product Planning & Delivery - Effective planning and execution strategies
- Customer Experience Management - Creating exceptional customer experiences
- Product Operations - Operational excellence in product management
What You Get
- Official DASA Product Management certification exam and digital badge
- Product strategy frameworks and development tools
- Customer experience methodologies and templates
- Product lifecycle management templates
- Value measurement frameworks
- Real-world case studies from product transformations