Course Overview
This strategic two-day course equips product leaders with the skills needed to successfully bring embedded systems and IoT products to market. You’ll learn to develop product strategies that account for hardware constraints, build partner ecosystems, conduct effective customer discovery in B2B contexts, and create go-to-market strategies for complex technical products. Perfect for product managers and leaders working with hardware-software systems.
Product leadership in embedded systems requires a unique blend of technical depth and business acumen. Unlike pure software products, you’re managing physical supply chains, hardware refresh cycles that span years, and customers who expect decades of support. This course addresses these realities, teaching you to navigate the complexities of silicon vendor relationships, balance innovation with the constraints of safety certifications, and build business models that work when your product is embedded inside someone else’s product. You’ll learn from instructors who’ve launched successful embedded products across automotive, industrial, medical, and consumer markets.
Learning Objectives
- Develop product strategies for hardware-software systems
- Master technical roadmapping across hardware cycles
- Build strategic partnerships and technology ecosystems
- Execute B2B go-to-market for embedded products
- Navigate regulatory and certification requirements
- Scale from prototype to mass production
- Design sustainable business models for embedded
Topics Covered
- Product Strategy - Frameworks for hardware-software planning
- Market Analysis - Understanding embedded verticals and use cases
- Technical Roadmapping - Coordinating hardware and software cycles
- Ecosystem Development - Partners, integrators, and channels
- Go-to-Market Excellence - B2B strategies for technical products
- Customer Discovery - Techniques for industrial markets
- Business Models - Pricing and production scaling strategies
What You Get
- Product leadership framework for embedded systems
- Market analysis and technical roadmapping strategies
- Ecosystem building and partnership approaches
- Real case studies from successful product launches
- Networking with embedded product leaders
- Certificate of completion